SkyShaman App Tap the Sky Before You Fly (UX/UI Case Study)

International travelers who y for leisure need a way toconveniently obtain an accurate weather forecast for theirtravel destination prior to booking.HypothesisThe majority of people traveling internationally for leisure are aware of seasonal weather trends surrounding their destination, but remain unaware of the costs associated with weather conditions on their ticket price and availability.InterviewsMy target audience were travelers who have booked international ights online for the purposes of leisure travel. Four participants were interviewed, two of whom were coworkers.PersonaInterviews were distilled down to a persona; her name is Krystal, a 27 year old graduate student. Although she doesnt not have the luxury of being able to re-book or cancel a flight, she will typically perform a Google search about a week before her departure. Having the appropriate attire for her destination is top of mind for her.I dont want to regret not having packed warm clothes.The user flow (above) was straight forward. The Profile screen allowed for the input of physiological factors such as height and weight (BMI), which impact ones sense of comfort to ambient temperature. Popular Science did publish an article that did lend credence to this phenomena.Average temperatures for a given destination and trip date are displayed prior to advancing through to the Flight Calendar.

PrototypesMedium Fidelity The Weather FactorWhile studying apps that dealt with the task of booking flights, I discovered that Google has a flight web app of its own. Being Google, it was cleanly utilitarian and effective. In order to quickly design my medium fidelity prototype I leveraged Sketchs Google Material Design UI kit, as well as some of the UI patterns found on Google Flight. The crux behind the SkyShaman app concept was not to re-invent the flight booking experience, but to find a way to integrate weather into the flight selection process. This was accomplished by giving the user instant weather feedback (screens 34) that was dependent on three primary inputs:User physiological profile and temperature preference.Destination locale.Date of departure and return (roughly the dates at the destination).

High Fidelity Prototype Focusing on Temps A proper skinning of the app was needed, complete with the little tribal SkyShaman logo. The further out a user is planning their trip, the greater difficulty it will be to accurately forecast the temperature, much less provide a detailed summary of weather events. So I ditched the text summaries of the expectant forecasts and proceeded to place a greater emphasis on the numerical temperatures (screens 34).

Once all inputs have been entered, the user moves onto the Flight Calendar (screen 5) where insight gained from their Profile (screen 2) is harnessed to overlay Good Moderate or Poor weather readings. These readings, along with average flight price information give the user the visibility to make a more informed flight selection.Functional PrototypeClick to interact with the SkyShaman Functional PrototypeTake AwaysI hope you enjoyed reading about my UX process. In a market saturated with messaging about getting the best deal, its easy to overlook something like weather, but it is so often weather that punctuates a trip. Weather is something that everyone attempts to get a reading on, so why not integrate this metric?If you have any questions or comments, I encourage you to respond below. Thank you!More of my work may be viewed at nlourenco.

com.

·RELATED QUESTION

Is this weather forecast from Sweden?

There was a short-lived experimental series called Halal-TV, produced by Swedish state owned TV network SVT (Sveriges Television), and was inspired by a similar format from the Netherlands, De Meiden van Halal ("Halal Girls").Halal-TV was a Swedish television show, based on the Dutch show De Meiden van Halal. The program was hosted by three young veiled Muslim women who portray the Swedish society from their perspective. It consisted of eight episodes and was broadcast on SVT2 in the fall of 2008.Only 7 episodes were broadcast (the last one was cancelled), the program was criticised even before it started. (Swedish).Snopes has an article about itAfter the controversy with Halal-TV, two of the presenters Cherin Awad and Khadiga el Khabiry. were invited to the SVT program Go'kvll to talk about the debate that flared up. At the end of the segment, Khadiga presented the weather, and the screenshot/clip is from that presentation. The program was broadcast on the channel SVT1, 1815 to 1900 local time, October 29, 2008. Here is the program's entry in National Library of Sweden's media databaseArticle in Swedish describing the Go'kvll followup and critique to it.In summary: the screenshot is genuine and it is from Sweden. The program was produced by Swedish state-owned Sveriges Television (SVT) in 2008. The clip is a follow-up to the controvery that Halal-TV caused, in the program Go'kvll. The clip is genuine, it was not a comedy routine, and it was a transient thing and is not a common ocurrence in Sweden