Tempur-Pedic Opens Luxury Mattress Store at the Natick Mall

Tempur-Pedic International Inc., a manufacturer and marketer of luxury mattresses made from a proprietary material, said it has just opened a store in the Natick Mall, the first company owned store in its history.Founded in 1992, the Kentucky-based company has previously sold its products online or in traditional retailers such as Jordans Furniture in this market will continue to do so.

Some models of Tempur-Pedic queen-sized beds can sell for about $7,500, and prices generally range from $700 for a twin bed to $8,500 for a king-sized bed.The demographic profile of Bostons western suburbs matches neatly with the profile of Tempur-Pedics affluent customer base, and that was one reason why the company decided to locate its 3,500-square-foot store in Natick, a company spokeswoman said. A second store is scheduled open late this year at the Kenwood Mall near Cincinnati.

According to Tempur-Pedic, the Natick store has been designed to immerse consumers in the brand experience in a way not possible before and to allow customers to see the companys full product line in one place and in a no-pressure sales environment.In a statement, Patrice Varni, a company vice president, said: Tempur-Pedic has always had a strong focus on establishing a dialog and engaging directly with the consumer. The opening of our first store is a logical next step.

Were excited to bring our products to life in a retail environment designed to provide product education, build consumer awareness, and enhance brand loyalty.