Top Articles: Content Breaks Free From Media and Interacts with Audiences

We live in an organic world, so why cant our media be organic as well? In traditional media, once the content is posted, thats the end of its lifecycle. But in organic media, that transmission is only the beginning because the content keeps evolving and taking on new meaning and relevance through continued engagement.

In other words, stories change when they are presented in different media formats and they have different meanings when told in different contexts. Putting this all together, content should not be confined to a single medium and should instead be allowed to behave like a neural network, i.e.

have multiple connected layers. Media are abandoning the old one size fits all model and growing content beyond a single interface.Here are the top articles to read this week:1.

Steven Soderberghs New App Will Change How You Watch TVBy Angela Watercutter from WiredThe renowned filmmaker Steven Soderbergh was frustrated with the outdated structure of storytelling in movies. So with HBO, he created Mosaic, an interactive TV movie, though that name hardly does it justice. Soderbergh has developed an app that presents content in video clips, audio files, images, text, and pretty much every other type of medium.

The whole app is a single story, but it is not confined to a linear narrative or a single medium.The content changes depending on how the viewer consumes it, which creates a large network of iterations.2.

Adidas First Shopping App Is Also A Personalized News FeedBy Edgar Alvarez from EngadgetAdidas new shopping app is also a personal recommendation feed with easily sharable content. The app encourages users to upload their own content and will provide them with tailored blog posts, videos, and trends from sponsored athletes using AI. This is very interesting addition for an e-commerce app, especially since Adidas is building out its digital ecosystem around it.

Direct to consumer platforms are a good bet, but thats not what Adidas is focusing on here. Rather, they are betting on the context or participatory environment that this structure allows for, which will let their content continue growing.3.

Interactive Fiction For Smart Speakers Is The BBCs Latest ExperimentBy Jamie Rigg from EngadgetWeve said many times that the next interface will be no interface and voice tech is almost a no-interface interface, but what does that mean for content? Smart speakers are pretty much mainstream at this point and many people already use them to consume content like news, music, or podcasts. However, BBC has decided to push the boundaries of what smart speaker content can be.

They launched an interactive story where the listener is also a character in the story. Thus, the content is literally breaking free and interacting with audiences and will change depending on user choices.4.

Netflix To Launch Stranger Things AftershowBy Bryn Elise Sandberg from The Hollywood ReporterAftershows are not new in general, but they are new for Netflix. An aftershow is a great example of evolving the content because it changes the context in which the show is presented. In Beyond Stranger Things, fans get to experience the Stranger Things content by listening to how the cast and crew experienced creating it.

In this way, it grows the media. Furthermore, each episode opening has a montage of fan art and fan-created music, which reiterate that the story has expanded beyond the Netflix platform. Netflix is smart to recognize this and bring it into a new container and context.

5. An Introduction to Neural Networks with an Application to GamesBy Intel Game Dev from VentureBeatThe Intel Game Dev team provides an overview of neural networks in the human brain and how they are being used to create artificial intelligence in computers. Organic media follows a neural network path, as well, so this is good background reading for this topic.

BONUS: Googles AI Wizard Unveils a New Twist on Neural NetworksBy Tom Simonite from WiredAs always, Google takes things one step further. 69-year-old Google researcher Geoff Hinton discusses the next phase of neural networks: capsule networks.Curated by Hadley Stork RELATED QUESTION Which custom lighting design manufacturers would you choose to work with (as in, your preferred list of custom lighting design manufacturers for new projects, renovations, and/or construction of a new home and/or commercial property) and why?

Residential and commercial lighting are different products. You do not give a reason for wanting custom vs. off the shelf products.

A unique custom lighting product is backlit onyx and hinoki wood walls, desks, columns, and stairs by GPI Design of Cleveland. The onyx and hinoki veneer are sandwiched between glass. Boyd Lighting is a San Francisco Bay Area maker of high end lighting.

Phoenix Day is another Bay Area custom manufacturer. Holly Hunt is a collection of custom lighting manufacturers. Working with a lighting designer will save you time and money while guaranteeing your project will meet codes, function, and look good.